Tuesday

Target Audience

Kate is an 18 year old female Fashion student who has recently started her study at University. Kate is an attractive girl and has aspirations of working part time as a model whilst she studies and is supported by her parents, she has no previous experience. Whilst study she works part time at Top-Shop doing 15hrs per week at £6 per hour. In addition to working she has a student loan of which she receives £3k per academic year. She is experienced with her use of the internet as she has grown up using it quite regularly to send emails and chat online, more recently she has used it to access online profiles such as ‘Facebook’. Kate accesses the internet daily to check her profile and to chat to friends, access is mainly recreational but she also uses the internet to carry out research for her degree in Fashion. Kate is living in Halls of residence and so access the internet from her university building and in the university library. The university offers use a modem and has an 8mb broadband connection, internet explorer 7 and a 17” monitor. She enjoys socialising, movies and reading in her spare time. Kate visits ASOS, River Island and Office to shop online making one purchase every 2 weeks.

Simon is a 25 year old male who works full time in customer service. Outside of his role in customer service he is signed up with a local model agency that spotted him whilst he was out shopping. Simon earns a basic salary of £18k per annum but with his bonuses he usually tops this up to around £22k. Simon is between novice and experienced with internet use and accesses the internet for an average of an hour per day to use email and look at online profiles. Simon uses the internet at work which has a 17” widescreen, broadband connection and uses Internet Explorer 7 Simon currently doesn’t have internet access set up in his rented flat where he lives with a flatmate. Simon enjoys socialising, Music, Football and Technology and also likes to play computer games. He is very fashion conscious and always makes an effort with the way he looks. Simon visits sites such as Play, BBC Sport and Top-Man and makes an average of one online purchase per month.

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